Colour: Max's field requires him to draw attension as theres a lot of people passing through his gym and usually not the easiest to approach. I felt that max's body langauge and his skills suited something which is striking and to a point in your face. I felt red and black and white would work well togethter. his gyms colour scheme also contains a lot of red so i wanted it to blend in but also stick out.
I wanted to get a neutral font as I felt max's clients were incredibly variable and having something which sways one direction wouldnt appeal to his whole audience. I decided to go through some strong bold grotesk based fonts and my two favourite choices were Supria Sans.
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