Tuesday, 7 May 2013
Max Physick Letterheads & Business Cards
Photography I did last night of the 2 day freelance brief for my mate who is a personal trainer. I promise i will put the development up soon. its on my imac at home...
Indesign Files:
dev1 by chvanniekerk
dev2 by chvanniekerk
The bottom business cards stood out so much compared to the others I knew that this would be exactly what I wanted to run with the font really lend itself to the project aswell.
The bright red and black colour scheme made them pop and would be necessary to draw attention in a busy over crowded gym
Max Physick - Colour schemes & Fonts
Colour: Max's field requires him to draw attension as theres a lot of people passing through his gym and usually not the easiest to approach. I felt that max's body langauge and his skills suited something which is striking and to a point in your face. I felt red and black and white would work well togethter. his gyms colour scheme also contains a lot of red so i wanted it to blend in but also stick out.
I wanted to get a neutral font as I felt max's clients were incredibly variable and having something which sways one direction wouldnt appeal to his whole audience. I decided to go through some strong bold grotesk based fonts and my two favourite choices were Supria Sans.
Max Physick - logo development
Extension to last terms development (NOTE THIS WAS DONE BEFORE XMAS BUT NEVER CONTINUED)
Open publication - Free publishing - More development
I felt that besides the icons I produced I was not happy with anything I made and I wanted to start a fresh. from this ground work I produced a new logo. I wanted to keep it simple and informative utilising the font's weights.
I felt that besides the icons I produced I was not happy with anything I made and I wanted to start a fresh. from this ground work I produced a new logo. I wanted to keep it simple and informative utilising the font's weights.
Max Physick 2 day Freelance Brief
Brief:
I had already made some ground work last term with this brief and produced some icons to go a long with it. I was generally not happy with what I made and abandoned the brief as it wasn't going to be used but max approached me and asked if I could rework what i had done already and get him some business cards ready approaching the busy summer term for the gym he works at.
Produce business cards and letterheads for personal trainer max physick to hand out to clients on the gym floor.
Background:
Max has got a varied amount of clients and skills his not limited to a specific set of skills and has an impressive CV. His personality is bold and striking which also suits the fact that he does a lot of weights. He needs to pick up some more clients and needs somehting to hand out which will stick out in the over crowded gym.
Mandatory Requirements:
50 business cards and a letterhead
Deliverables:
A2 boards
Deadline:8th of May.
I had already made some ground work last term with this brief and produced some icons to go a long with it. I was generally not happy with what I made and abandoned the brief as it wasn't going to be used but max approached me and asked if I could rework what i had done already and get him some business cards ready approaching the busy summer term for the gym he works at.
Produce business cards and letterheads for personal trainer max physick to hand out to clients on the gym floor.
Background:
Max has got a varied amount of clients and skills his not limited to a specific set of skills and has an impressive CV. His personality is bold and striking which also suits the fact that he does a lot of weights. He needs to pick up some more clients and needs somehting to hand out which will stick out in the over crowded gym.
Mandatory Requirements:
50 business cards and a letterhead
Deliverables:
A2 boards
Deadline:8th of May.
Thursday, 2 May 2013
Brief getting swapped
After the progress surgery today I have decided that I am going to drop this brief as I have made far too many publications and editorial pieces for my other projects which are on going and I would rather focus on my branding and screen printing skills.
I did a competition brief last term and made a logo for a record label called cheap thrills as well as some one of vinyl covers and would like to extend this into a full branding range.
I propose to extend the current range I have for the cheap thills brief to the following:
Current:
logo
4 record vinyl sleeves
Extension:
logo reworked
6 vinyl sleeves
Business cards
Letterheads
Envelopes
Website
Poster & flyers for a proposed gig nights
Below I have put up my submission boards from last term to show where I am up to with this brief:
I did a competition brief last term and made a logo for a record label called cheap thrills as well as some one of vinyl covers and would like to extend this into a full branding range.
I propose to extend the current range I have for the cheap thills brief to the following:
Current:
logo
4 record vinyl sleeves
Extension:
logo reworked
6 vinyl sleeves
Business cards
Letterheads
Envelopes
Website
Poster & flyers for a proposed gig nights
Below I have put up my submission boards from last term to show where I am up to with this brief:
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